MOAT — Marketing & Attention Agency. We don't interrupt. We captivate.
to check the rest.
That was 35 seconds of undivided human attention.
so worth watching, you forget you were sold to.
The 1.7-second test.
That's the average attention an ad gets. We'll show you a sentence for exactly that long. See if you can hold it.
The numbers
don't lie.
While your competitors buy 1.7 seconds of glazed-over scrolling, our work makes people stop, lean in, and remember. Every time.
Try not to blink.
Ten seconds. Eyes on the page. We'll know if your tab loses focus — that counts.
Brand Experiences
Installations, launches, films, environments. The kind of work people tell someone else about — without being asked to.
Campaigns
Multi-platform stories built around one metric: time spent. The brand that holds attention longest wins the rest.
Visual Experiences
Websites, films, motion, art direction. Built to the standard of the thing you just watched. Skipping isn't an option.
Neurocognitive Experiments
Where attention, memory, and emotion intersect. Small ruthless tests that answer one question: does this hold a human?
Diagnose
We find out exactly where your audience's attention breaks — what makes them scroll past, what makes them stay. Then we identify the gap your competitors will never see coming.
Create
We make something genuinely worth watching. Not "good for an ad" — actually good. The kind of work people share because they want credit for finding it first.
Defend
We measure seconds, not impressions. Completion rate, not reach. The metrics that separate brands with moats from brands with billboards.
Now you draw it.
Charcoal on paper, just like the eye. Hold and drag. Attention is the only thing that lets you make a mark.
You just gave a piece of charcoal a few seconds of your day. That's the moat.
Three things we don't do.
Hover a card to see why. Most agencies won't say any of this out loud.